. Small
. . Business
. . . Strategies

Definition of a Strategy is: A carefully crafted “DNA statement” acting as a filtering system, weeding out undesired activities and providing the “code” for growth and self -repair.

 

A strategy is like DNA, DNA provides the organism with direction, DNA is self-correcting in that it repairs itself. It is complex to create, governs complex processes and makes things appear simple by making things simple.

Developing the Strategic Plan

 

A strategic plan assures you are working on the right things for the right reasons; therefore it 1) Puts your business on track and keeps you on track, 2) Provides a multiplication effect by multiplying the passion and vision of the entrepreneur, 3) Ensures time, the dearest resource of the entrepreneur, is used wisely, 4) Stops unnecessary projects, stabilizes decisions

 

V2 – Strategic Plan at a Glance

 

• Current company status
• Strategic objective development
• Your company DNA
• Encompasses your Motivating Passion as the foundation
• Defines how the Motivating Passion is manifested
• Describes how the company communicates the Strategic Objective
• Review of company intellectual properties
• The only thing you have to sell
• Marketing plan development
• - Marketing strategy and tactics
• - Product strategy and tactics
• - Pricing strategy and tactics
• - Promotion strategy tactics and planning
• - Sales strategy and tactics
• - Sales projections based upon promotion planning
• Customer Service planning
• Management Team Development Plan
• Executive Summary, (the last thing developed) is important as it provides snapshot of whom you are as a company
• Mission Statement Development, This is how you are going to win, it is the last thing you do in the planning stage

How the V3 Strategic Business Planning Process Works