. Strategic Planning
. . Marketing Plan
. . . Succession Plan

Over the past five years Emerald has been developing websites, which achieve high search engine results. Check out the fishfinder-store.com. This site enjoys excellent placement on Google, achieving placement no lower than number 4 for the top six keywords in the industry. How did we do it, with the program outlined below.

 

Number Searches Per Month	Top Keywords in the Industry	Position on Google
12351 3720 3326 2190 1785 1147	fish finder    humming bird fish finder    lowrance fish finder    eagle fish finder    gps fish finder    portable fish finder	4 2 4 3 2 3

Fresh, innovative and relative content, search engine optimization, reciprocal link management and article and directory submission are the methods of choice to gain ranking in search engines. Even with the most effective efforts it takes time to gain relevance on the three main search engines, Google, Yahoo and MSN. Depending on the competitiveness of your industry results could take between six to eighteen months.

 

To gain and maintain search engine ranking Emerald recommends a comprehensive Search Engine Marketing program, which addresses the four primary areas of Search Engine Marketing.

 

Fresh and Relative Content

 

A successful SEM campaign includes a website which contains content that is relative to the keywords being marketed. On the web it is all about marketing the keywords. If the content does not support the keywords, the site will not achieve and maintain good ranking. It is also important for the site to be highly targeted content. Content is the responsibility of the owner, however Emerald provides a list of the keywords to be included in the textual content and a detailed explanation of what has to be done to site content to achieve optimal search engine placements.

 

SEO – Search Engine Optimization

 

 

1. Research of keywords used
2. Keyword analysis for list of best keywords to utilize
3. Website Search Engine Optimization to the list of best keywords

 

Directories and Article Submission (quality on way links)

 

 

1. Develop articles to distribute on the web for publication
2. Submission of articles
3. Submission of website to pertinent directories on the web

 

RPL Reciprocal Link Management

 

 

1. Identify relative websites that would be good link partners
2. Contact all potential partners on an ongoing basis
3. Manage links on the website

 

Pricing

 
Initial Cost of the program - $1,500.00 50% due with order, 50% upon completion of the first two tasks
Ongoing RPL - $100.00 Monthly paid in advance