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Motivating Factor
Motive
factor is your motivating factor. It is what drove you into business in the
first place, the defining elements of your passion for the business.
Example:
I am excited about our companies
ability to . . .
I love to help people . . .
Vision
A vision statement is primarily an internal
document that is a guiding light and the primary source of motivation for
business planning and strategy development and communications, both outside and
inside the company.
Example:
If someone’s
vision is to become the best steak house in town, the company will not spend
lots of time working on perfecting tofu.
The litmus
test:
Does this vision begin with a foundational
statement followed by how the foundation is to be mediated and end with how it
is implemented?
Vision Statement
>>>>>>>>>>
Vision Statement, (an Empowering Statement
that Motivates Our Clients and/or Stakeholders)
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When you think about when you started or
first came up with the ideas for your business, what words describe your
feelings?
Now write down the essence of what your
motivating factor is, this is your motive-factor.
Expresses What Our Differences
Are
Defines Who We Want to
Become
Celebrates Our Passion
Key Words from all above
categories:
Vision Statement
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| Core Competencies
Core competencies are used to define to the
company and others what you do and understand best. They are also primarily
internal documents that are used as part of the foundation for business
planning, communications and strategy development both outside and inside the
company.
Example:
If a company is good at making steaks and baked
potatoes, they will not focus on hiring chefs that work in Mexican fast
food.
The litmus test:
Do these core competencies begin with a
foundational statement followed by how the foundation is to be mediated and end
with how it is implemented?
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Defines What We Do Best
Eliminates What We Do Poorly
Defines What We Have to Offer
Keywords
Core Competencies
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| Values
Values are used to define what you believe
about what you do and connect others to you with compatible values. They are
also primarily internal documents that are used as part of the foundation for
business planning, communications and strategy development both outside and
inside the company.
Example:
If a company’s values are to
have clean facilities, they will put aside funding to have the restrooms and
the building cleaned, if not, people coming in that have
“cleanliness†as a value will walk out
disgusted.
The litmus test:
Do these values begin with a foundational
statement followed by how the foundation is to be mediated and end with how it
is implemented?
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Express Why We Do What We Do
What Guards what we do
Keywords
Values
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